Spiker Communications

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Spiker Communications helps upscale resorts and private clubs create brands in demand.

Are You Among The Dead? Dying? Or Among The Living?
What makes something dead and something living? The difference is in how much of an emotional response we can get out of people; this is the basis of successful real estate and resort marketing communications. Experienced emotional marketing pros are talented enough to bring the dead back to life by injecting life back into dead tactics. ...

Which is changing - the Medium or the Message?
Been reading way too much in blogs and real estate publications on how the medium is the problem in todays marketing and not the message. I dont agree with this at all. Both are changing and both need to be addressed. ...

Where Have All The Old People Gone?
Do any of us baby boomers feel were aging the same way our parents or grandparents did? I didnt think so. Life expectancy in 1900 was 46 years old. A hundred years later, life expectancy is generally 77 to 78, but thats way off. The fastest-growing part of our population is 85+. We are headed to being a nation of Floridas....